Better By DL


They're on a mission to rewrite the way denim jeans are made. It’s no secret that traditional denim production is considered to be one of the most polluting processes.

From responsibly sourced raw materials to partnering with some of the world’s most socially responsible vendors, every step in their supply chain is optimized to save a significant amount of water, energy and dye. The result? Sustainably crafted denim that’s designed to look better, fit better and be better for the environment than your average pair.

The Secret

Ethically sourced and carefully 
selected for its unique characteristics
Super-sculpting, high-retention, 
amazingly comfy stretch fibers
Distinctive natural pigments derived from plants and used to dye our denim



At DL1961, they dare to do kids denim differently. Their story began in 2008 with 4 perfect fits, 1 revolutionary fabric and 1 timeless wash, designed for everyone — a focused, forward-thinking collection that refused to compromise on ethics or integrity.  

A decade later, their passionate team and global network of socially responsible vendors are still pushing the boundaries of sustainability, quality and innovation. They are proud to make the world’s greenest high-performance kids denim jeans.

Their goal has never been just to sculpt the body. Since day 1, they’ve sought to reshape the status quo. In the seasons to come, they hope to continue shining a spotlight on the issues challenging our communities, environment and ideologies — and insisting on better.

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